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COMPANY
Frette
YEAR
2022
ROLE
Lead Designer
SUMMARY
Redesign and relaunch for Italian luxury linen brand's e-commerce site
For 160 years, Frette has brought comfort to homes of the world with linens and decorative home accessories of unparalleled quality. Today, Frette can be discovered at celebrated retailers and more than 1,000 luxury hotels around the world.
At Hugo & Marie, we modernized their flagship e-commerce, collaborating closely with their development team to create a modern user experience. We also introduced editorial pages, seamlessly blending storytelling and visuals to convey the brand's essence and create a lasting impact.
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