CLIENT
Beam Suntory
YEAR
2019
ROLE
Art Director
SUMMARY
Creating a unique experience for Beam Suntory's multi-sensory pop-up tour
As the Bourbon Legends Boxcar chugged into its second year, GRADIENT was tasked with concepting and executing an improved experience, offering a true immersion into the company’s unique Bourbon brands, improving flow, content integration and shareability.
As leader of the Graphic Design team, I guided the look and feel of all print and digital assets for the event based on the client’s various brand identities and needs. Coordinating with vendors, fabricators, and the production team, I oversaw the creation of hundreds of unique printed pieces including event signage, educational posters, brochures and menus.
The Sensorium
One of the principal creative upgrades I was responsible for could be found in the Sensorium, a multi-sensory educational circuit that aimed to demonstrate how whiskey is made .
Tour guides replaced last year’s voice over, and new signage improved both the experience and the educational journey of guests.
